JWU Admissions and the College of Online Education is collaborating on a project to do radio advertising during Boston Red Sox broadcasts throughout the 2018 season.
It’s a combination of traditional radio ads and sponsorship opportunities (i.e. “tonight’s starting line-up brought to you by…”). Currently, the ads that are airing now are more general but as the season progresses, the ads will switch out and speak to more specific colleges and programs. This is one of the many first steps JWU is using its new brand approach. Take a listen!