One of FOCUS 2022's many strategic objectives is to recruit and enroll students with the potential to excel at each of our four campuses. To help achieve this, the university is collaborating with creative agency 160over90. After presenting to JWU faculty and staff universitywide in April, 160over90 launched into designing the first print piece to officially start the recruitment year for students enrolling in September 2019. It was sent out on June 20. In addition, the branding effort with 160over90 includes a multi-faceted, detailed paid social media plan, which kicks off in July.