University Communications redesigned and updated JWU’s Editorial Style Guide. These guidelines use the rules set in place by the Associated Press (AP) as its primary authority because much of our writing is intended for external readers — prospective students and their parents, donors, business leaders, news media and the public. To that we have added rules of use for terms that are specific to JWU because we also write for readers already familiar with JWU — students, faculty, staff and alumni.
The JWU Editorial Style Guide is to be used for all written communication (including print and web) intended for internal university and external audiences. Universitywide consistency in writing style builds the credibility and effectiveness of our media and greatly enhances our audiences’ understanding of JWU.