With the start of the 2018 season, Johnson & Wales University’s colors of blue and gold will light up the TD Garden during Boston Bruins and Celtics home games. The massive 360-degree LED board positioned high above the arena that shares the game’s action with the thousands of roaring fans will prominently showcase JWU as the Official Education Partner of the Boston Bruins and TD Garden. This five-year partnership, which is being publicly announced on October 10, includes experiential education opportunities for current JWU students and offers a tuition benefit to Delaware North’s global workforce, TD Garden and the Boston Bruins. Chancellor Mim L. Runey, LP.D., along with a group of JWU students, faculty, staff and Wildcat Willie met with Boston Bruins and TD Garden leadership in Boston in late September for a meet-and-greet and tour of the facility.
“The site visit to TD Garden provided an opportunity to fully absorb the tremendous potential of the partnership,” said Patrick Leary, Ed.D., department chair and associate professor of Sports, Entertainment, Event – Management (SEEM). “Every element of the experience was first class. The representatives from TD Garden and the Boston Bruins were very engaging and shared our excitement about the partnership.”
College of Culinary Arts Chef Matthew Britt, instructor, was captivated the minute he walked into the venue. The screens surrounding the group were lit up with JWU logos and university colors. “The staff at TD Garden exemplified hospitality during our visit,” Britt said. “The Bruins mascot, Blades, joined us and Wildcat Willie for the tour. Everyone was on edge waiting for the inevitable mascot throw down. Luckily, bears and wildcats get along.”
Experiential education is a cornerstone of the JWU education. Through this partnership, there are a number of experiential opportunities for current JWU students.
Students in the College of Hospitality Management classes led by Leary will research and develop solutions to real–time industry issues identified by TD Garden, Boston Bruins and Delaware North leadership.
Jacob Howarth majoring in SEEM was one of two students who participated in the site visit. “Working with the TD Garden as our client gives me an inside look as to what a high-level employer is looking for,” he said. “It also is helping me prepare for life after college; giving me the opportunity to work on real-life projects.”
“I cannot think of a better educational experience that mirrors the current professional demands of the sports and entertainment industry,” said Leary. “I'm truly excited for the JWU community as many stakeholders will benefit from this relationship, most importantly, our students.”
Students in the College of Culinary Arts will create a “JWU item of the month” for Legends, a private, members-only restaurant and bar located at the TD Garden. Adhering to criteria specified by Legends, students will develop four new menu items per season, over the course of the agreement. Currently, Chef Britt is leading his Contemporary Casual Concepts classes in the creation of the first menu item. During the site visit at TD Garden, Chef Britt and two JWU students enrolled in the college’s new Bachelor of Science degree in Culinary Arts joined Chef Kevin Doherty, regional executive chef of Legends, in the kitchen to review menu design and discuss dishes for the Legends clientele.
“The opportunity for our students to have their dishes appear on the menu at one of Boston’s premier sport dining venues is surreal,” said Britt. “Not only is this an amazing addition to their resume but could end up leading to career opportunities.”
“The opportunities to innovate menu items for the Legends customers and to develop creative solutions to real-industry challenges offer our undergraduates a professional experience that will help prepare them as future business leaders,” said Chancellor Mim Runey, LP.D.
Delaware North, TD Garden and the Boston Bruins employees, who meet the university's admissions criteria, will receive a partner scholarship towards more than 50 undergraduate, graduate and certificate degrees delivered by the College of Online Education
For more about this partnership and to follow its progress, visit www.jwu.edu/bruins