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Hospitality - Immersion Program (IP)

The NASCAR Next program consists of up-and-coming drivers from across the U.S. who are looking to ascend to NASCAR’s highest level. In this file image,  Jeff Longo , associate professor, and  Pat Stack , assistant professor, offered the teens helpful hints on how to be successful off the track, which included insights about forming relationships with sponsors and developing their personal brands.

The NASCAR Next program consists of up-and-coming drivers from across the U.S. who are looking to ascend to NASCAR’s highest level. In this file image, Jeff Longo, associate professor, and Pat Stack, assistant professor, offered the teens helpful hints on how to be successful off the track, which included insights about forming relationships with sponsors and developing their personal brands.

Patrick Stack, assistant professor in the College of Hospitality Management, says teaming professional organizations with JWU’s SEE-M (Sports, Entertainment, Event - Management) program is preparing students for professional success and assisting in securing career opportunities. There are numerous initiatives including events, a mentor program, and ongoing supervision by a steering committee of individuals. The partnering organizations include NASCAR, Octagon Marketing, GMR Marketing, Charlotte Knights, LiveNation & Center City Partners.

 “We're very excited to share that our efforts from 2018-19 have directly led to placement with the following organizations,” Patrick says. “We're planning on continuing to ingratiate our program with these employers and excited to see additional career opportunities for students, while also raising the profile of our small but mighty SEEM program @ JWU - Charlotte.”

  • Octagon

    • Danielle Doyle ‘19, Account Executive

    • Nathan Grubin ‘19 & Brandon Lewis, Intern

  • GMR Marketing

    • Aaliyah Mitchell ‘18, Account Coordinator

    • Abigail Durisseau ‘19, Intern

  • Center City Partners

    • Jamie Hundley ‘19, Events Manager

  • Charlotte Knights

    • Halle West ‘19, Community Relations Intern

    • Chris Ruiz, Corporate Partnerships Intern (current student)